Case Studies

Fast food chain maximizes sales by offering hospital employees an easier way to order & pick-up food.

McDonalds

Although most fast food chains have a drive-thru, there are still a number of fast food locations that do not. A number of fast food concepts have locations within hospitals, universities, shopping malls and commercial buildings. These non drive-thru locations are not able to provide the same type of convenience as drive-thru locations.

The Result

McDonalds added Zingle to one of its hospital locations to provide faster, quicker service to its repeat customer base.With Zingle’s text ordering system, McDonalds was able to create the convenience of a drive-thru for its regular customers. McDonalds created its own pick-up window strictly for customers who text in their order. McDonalds has been able to service more customers with less employee resources at the same time providing its customers a quicker way to order & pick-up when break times are short.

High-end grocery store maximizes customer service & increases sales.

Seaside Market

Cardiff Seaside Market has been a leader in offering superior products and spectacular service. Family-owned and operated, Seaside has been able to maintain their commitment to clients and the community, by always offering "the next level of excellence". After seeing Zingle in other food service businesses, Seaside recognized how easy it would be for their customers to instantly order their made-to-order grocery items while either in store or before they arrive. As a result of their commitment to service, Seaside launched Zingle.

The Result

Seaside Market has enjoyed tremendous success with Zingle. When you walk around Seaside Market or talk to the employees, you can instantly see how excited everyone is about Zingle; they labeled their Zingle number, “The Only Number U Need to Know”. Hundreds of customers are now texting in their deli, butcher shop or seafood order on a weekly basis. Seaside is seeing customers come in more often during busy hours and the market staff is able to service more customers while maintaining their commitment to excellent service.

Ice Company seeks a better way to handle a large number of customer phone requests.

Atlanta Ice Company

Atlanta Ice Company is the #1 ice delivery company in the Metro Atlanta area. Usually out in under 2 hours, they really understand what service is all about. Whether you are a restaurant, bar, bakery, cement company, or any other industry, Atlanta Ice understands that when you are out of ice, it is critical and they treat it like an emergency. A big part of Atlanta Ice’s business is their ASAP Service which means any time you need ice, they will deliver 40lb bags of ice all within 120 minutes from the time you place your order. Atlanta Ice learned about Zingle at a local Quiznos sandwich shop. To provide the ultimate customer service and operational tool to ease phone order requests, Atlanta Ice deployed Zingle.

The Result

Atlanta Ice deployed Zingle in mid 2009, during the fast-paced summer months. Atlanta Ice needed a faster way to respond to phone-in requests while at the same time acknowledging their customers' requests. As Atlanta Ice’s business continued to grow, the burden of phone-in requests and voicemail maintenance became too inefficient. Atlanta Ice offered their customers a quick and easy way to order ice via text message (aka Zingle). As a result of Atlanta Ice’s foresight to initiate Zingle, Atlanta Ice was able to take on more customers and respond to emergency requests faster. Each ice text request was automatically printed out for quicker service and customers were happier because they received confirmation regarding their order instantly.

Happier customers + operational efficiency gains = More business.

We applaud Atlanta Ice for their foresight to use Zingle in a manner unique to their business needs.

Local taco shop discovers a better way to service time sensitive customers.

Rudy's Taco Shop

Rudy Palacios started Rudy’s Taco Shop in Solana Beach in 2002. Rudy worked for many food businesses, and always dreamed of owning his own business. His opportunity arose when another business offered him a food license. Rudy took a risk by refinancing his own house, because he knew there was room for quality products, big smiles and customer service. These ideas took off immediately, and Rudy was recognized in the county as a player. Rudy’s Taco Shop is one of the premier taco & burrito shops in North County San Diego. With a cult-like following, Rudy’s Taco Shop has a reputation for having the best Carne Asada in San Diego. Yum!

As local fan of Rudy’s Taco Shop, Zingle approached Rudy back in early 2009. Zingle staff not only wanted to selfishly get their burritos faster but we noticed a number of people that would show up at Rudy’s, see the long line and turn around. As one of Zingle’s first customers, Rudy acknowledged the benefit of offering a new technology for customers to pre-order (without having a fancy POS) and launched Zingle’s text ordering service.

The Result

Rudy’s Taco Shop Zingle service was an immediate success. Too busy for phone calls and not efficient for its customers to use online ordering, Rudy’s text ordering service became the easiest way for its time sensitive customers to order food. Customers simply text in their order, receive a confirmation message with a pick-up time and order # and bypass the long lines by going right to the register.

Rudy’s is also conveniently located next to near 3 local schools. Zingle became an instant success with students and their parents to order lunch, after school snacks and dinner. Rudy’s has increased sales volume and noticed their loyal customers are ordering more often with the convenience of their text ordering system.

Innovated franchisee / National sandwich chain uses text ordering service to offer delivery service & increase customer frequency

Subway

Zingle has enjoyed tremendous success at hundreds of Subways. As most people know, Subway is one the largest sandwich chains in the country with over 34,000 locations. Zingle is deployed in Subway locations all over the US. With that momentum, Farrah Fariborz (Subway Franchisee in San Jan Capistrano) took Zingle to a whole new level.

Farrah Fariborz realized the power of offering a super quick & easy way to allow her customers to order sandwiches. Realizing phone-in orders and on-line ordering wasn’t as convenient as text ordering for her clientele, Farrah launched Zingle in early 2010.

The Result

All we can say is Wow! Farrah’s hands-on creative approach to service her customers with text ordering has produced amazing results. Farrah had immediate success with offering text ordering to in-store customers but also took Zingle to a whole new level. She started offering delivery service to the surrounding schools in her neighborhood. Farrah harnessed the explosive growth of text messaging in the teenager generation to boost sales and double her sales opportunity. Each week, Farrah receives hundreds of text orders from both in-store customers and delivery customers.

Both Employees & Customers don’t have to deal with old-fashioned & inefficient phone orders; now all Subway customers have to do is text in their order and go right to the pick-up sign without waiting in line.

Corporate café boosts sales and eliminates lunch rush issues for its corporate office park customers

Come On In Cafe

Come On In! Cafe has been providing delicious meals and warm ambience to San Diegans since 1993. In 1999, they began serving a full menu and were quickly named by the Zagat Guide as one of San Diego's Top 40 restaurants. Each Come On In! Cafe location takes its inspiration from their humble beginning, seeking to bring quality dining and a neighborhood feel to their customers, whether they are visiting from home or work.

A large number of Come On In restaurants are located within corporate office parks. With Come On In’s intent to maximize convenience to their customers, Come On In recognized that a number of their customers did not have time to wait for their food. Phone-in orders were too cumbersome. The idea that customers can customize their lunch order in less than 20 seconds using text messaging urged Come On In to sign up for Zingle.

The Result

Come On In’s incredible food and Zingle’s text order service became a huge hit with customers immediately. A large percentage of Come On In’s customers work in the local office park. Come On In saw an increase in ordering mainly because their customers were able to order with the confidence of not having to wait. Corporate employees who are short on-time or have an immediate deadline will often times not eat if they know they have to wait. Zingle’s service offered an immediate way for these time sensitive individuals to order more often and influenced their restaurant location based on time & convenience.

FYI...We think this why Zingle’s founder, Ford Blakely, is so skinny and why Zingle was invented. Ford hates 2 wait and before starting Zingle, Ford use to work for a large financial consulting company. Deadlines were frequent and time was limited – it’s clear that Ford didn’t make time to eat.